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Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management decision : MD 53 (2015) 6, pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
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Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
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The impact of different types of market orientation on product innovation performance : evidence from Chinese manufacturers
Zhang, Jing; Duan, Yanling - In: Management decision : MD 48 (2010) 6, pp. 849-867
Persistent link: https://www.econbiz.de/10003996712
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Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús; Florin, Juan M.; Perez, Lourdes; … - In: Management decision : MD 49 (2011) 3, pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
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Outsourced marketing : it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 6, pp. 895-918
Persistent link: https://www.econbiz.de/10009524532
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Clusters, technological knowledge spillovers, and performance : the moderating roles of local ownership ties and a local market orientation
Liao, Tsai-Ju - In: Management decision : MD 53 (2015) 2, pp. 469-490
Persistent link: https://www.econbiz.de/10011300941
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Brand counter-extensions for fight-back and appeal strategies
Chang, Kuei-Feng; Yang, Hao-Wei - In: Management decision : MD 51 (2013) 4, pp. 839-853
Purpose: Faced with the aggressive and invasive behavior of a competitor, it is necessary for a firm to adopt strategies to protect its market share. This study aims to examine brand counter‐extension strategy as a means of fighting back against strong competitors. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10009755728
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Can competitive advantage be predicted? : towards a predictive definition of competitive advantage in the resource-based view of the firm
Hinterhuber, Andreas - In: Management decision : MD 51 (2013) 4, pp. 795-812
Purpose: The fundamental problem of the resource‐based view (RBV) of the firm is its lack of predictive ability and its inability to identify, ex ante, those resources and capabilities leading to competitive advantage and superior profitability. This paper aims to propose an extension of the...
Persistent link: https://www.econbiz.de/10009755737