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Guest editorial: New qualitative research methodologies in management
Guercini, Simone - In: Management decision : MD 52 (2014) 4, pp. 662-674
Persistent link: https://www.econbiz.de/10010386774
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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New qualitative research methodologies in management
Guercini, Simone (contributor) - 2014
Persistent link: https://www.econbiz.de/10010386777
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Developing the researcher-manager interface in the case analysis process
Guercini, Simone - In: Management decision : MD 42 (2004) 3, pp. 464-472
Persistent link: https://www.econbiz.de/10006551545