Purpose: The purpose of this paper is twofold – the first is to explore the key actions that enabled Pizza Hut Korea (PHK) to come out of a nine‐year decline in sales and profits. The second purpose is to delve deeper into the concept of return on marketing as applied to the turnaround of...

Purpose: The purpose of this paper is to examine how satisfaction is generated towards e-learning platforms. Design/methodology/approach: This work aims to analyse the differences in the functioning of the model that explains how satisfaction is generated among users of e-learning platforms if...