Rutten, Maarten E. J.; Dorée, André G.; Halman, … - In: Management decision : MD 51 (2013) 1, pp. 184-199
decisions, narrative‐based decision theory, to help explain people's decisions about whether to continue investment in a … principle seems to mitigate the sunk cost effect in R&D progress decision‐making. Findings: By interpreting the empirical … finding in terms of narrative‐based decision theory, the paper is able to clarify and extend an earlier explanation for the …