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Resources and international marketing strategy in export firms : implications for export performance
Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-518
Persistent link: https://www.econbiz.de/10009246944
Cover Image
Resources and international marketing strategy in export firms: Implications for export performance
Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-519
Persistent link: https://www.econbiz.de/10008995262