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Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
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Management research review
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2011
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Persistent link: https://www.econbiz.de/10009425987
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Marketing an Islamic index : perceived value of KMI30 Index
Sayani, Hameedah
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Balakrishnan, Melodena Stephens
- In:
Management research review
36
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2013
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pp. 326-358
Persistent link: https://www.econbiz.de/10009729340
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