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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Arora, Neeraj"
~person:"Bao, Yongchuan"
~subject:"Mass customization"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
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Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
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