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An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1978) 7, pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P. - In: Management science : journal of the Institute for … 25 (1979) 10, pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
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A parsimonious description of the Hendry system
Kalwani, Manohar U.; Morrison, Donald G. - In: Management science : journal of the Institute for … 23 (1977) 5, pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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Brand switching and mathematical programming in market expansion
Hartung, Philip H.; Fisher, James L. - In: Management science : journal of the Institute for … 11 (1965) 10, pp. B-231-B-243
Persistent link: https://www.econbiz.de/10002829955
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Theory and application of an estimation model for time series with nonstationary means
Hinich, Melvin; Farley, John U. - In: Management science : journal of the Institute for … 12 (1966) 9, pp. 648-658
Persistent link: https://www.econbiz.de/10002843530
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Using laboratory brand preference scales to predict consumer brand purchases
Pessemier, Edgar; Burger, Philip; Teach, Richard - In: Management science : journal of the Institute for … 17 (1971) 6, pp. B371-B385
Persistent link: https://www.econbiz.de/10002638102
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A stochastic response model with application to brand choice
Montgomery, David Bruce - In: Management science : journal of the Institute for … 15 (1969) 7, pp. 323-337
Persistent link: https://www.econbiz.de/10002509917
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A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1977) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
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Brand choice inertia as one aspects of the notion of brand loyalty
Jeuland, Abel P. - In: Management science : journal of the Institute for … 25 (1979), pp. 671-682
Persistent link: https://www.econbiz.de/10003073002