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advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …
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enables a study of the drivers of the heterogeneity. This study casts managerial insights on effective brand protection and …
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factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels …. Alternatively, the opening of a factory store may have positive effects as it may attract new buyers and serve as a form of brand …
Persistent link: https://www.econbiz.de/10013063594
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
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In this paper I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual …
Persistent link: https://www.econbiz.de/10013066603
We use an extensive panel of 17 million individuals born between 1947 and 1995 from China's largest online marketplace, Taobao, to study the impact of RAE on the propensity to become an entrepreneur. Using events surrounding the Cultural Revolution and the issuance of the Compulsory Education...
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