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Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …
Persistent link: https://www.econbiz.de/10013244355
We study the tendency to connect to the Internet, and the online and offline shopping behavior of connected persons, to draw inferences about whether the Internet is a substitute or a complement for cities. We document that larger markets have more locally-targeted online content and that...
Persistent link: https://www.econbiz.de/10013226190
In May 1996 the U.S. Supreme Court struck down Rhode Island's ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores...
Persistent link: https://www.econbiz.de/10013237253
-based Amazon star ratings on consumer welfare in book publishing. We assemble data on daily Amazon sales ranks, star ratings, and … sales by 78 percent during the first five days following a review; and the elasticity of sales with respect to an Amazon …
Persistent link: https://www.econbiz.de/10012840849
When a product's product provision entails fixed costs, it will be made available only if a sufficient number of people want it. Some products are produced and consumed locally, so that provision requires not only a large group favoring the product but a large number nearby. Just as one has an...
Persistent link: https://www.econbiz.de/10013239177
We explore the consequence of quality unpredictability for the welfare benefit of new products, using recent developments in recorded music as our context. Digitization has expanded consumption opportunities by giving consumers access to the “long tail” of existing products, rather than...
Persistent link: https://www.econbiz.de/10012982522