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Management science : journal of the Institute for Operations Research and the Management Sciences
European Journal of Marketing
463
SpringerLink / Bücher
393
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Springer eBook Collection
126
Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Consumer Marketing
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International Journal of Bank Marketing
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International Marketing Review
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Journal of Business & Industrial Marketing
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Young Consumers
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Journal of marketing
63
Marketing theory
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Strategic Direction
57
Journal of the Academy of Marketing Science
56
Journal of historical research in marketing
52
European Business Review
51
Journal of macromarketing
51
Management Decision
51
Marketing intelligence & planning
51
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Hamburger Schriften zur Marketingforschung
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of business-to-business marketing
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Staff Paper
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Journal of strategic marketing
40
Research
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
65
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1
Pathways to profits : the impact of
marketing
vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Saved in:
2
Blockbuster culture's next rise or fall : the impact of recommender systems on sales diversity
Fleder, Daniel
;
Hosanagar, Kartik
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10003859240
Saved in:
3
Brand performance volatility from
marketing
spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
4
Contract design with a dominant retailer and a competitive fringe
Kolay, Sreya
;
Shaffer, Greg Eric
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 2111-2116
Persistent link: https://www.econbiz.de/10010194826
Saved in:
5
Mixed bundling of two independently valued goods
Bhargava, Hemant K.
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 2170-2185
Persistent link: https://www.econbiz.de/10010195573
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6
Media, aggregators, and the link economy : strategic hyperlink formation in content networks
Dellarocas, Chrysanthos
;
Katona, Zsolt
;
Rand, William
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2360-2379
Persistent link: https://www.econbiz.de/10010202762
Saved in:
7
Alleviating the patient's price of privacy through a partially observable waiting list
Sandıkçı, Burhaneddin
;
Maillart, Lisa M.
;
Schaefer, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
8
,
pp. 1836-1854
Persistent link: https://www.econbiz.de/10009788979
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8
Price competition under mixed multinomial logit demand functions
Aksoy-Pierson, Margaret
;
Allon, Gad
;
Federgruen, Awi
- In:
Management science : journal of the Institute for …
59
(
2013
)
8
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10009788981
Saved in:
9
How do firms become different? : a dynamic model
Selove, Matthew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
Saved in:
10
To commit or not to commit : revisiting quantity vs. price competition in a differentiated industry
Nasser, Sherif
;
Turcic, Danko
- In:
Management science : journal of the Institute for …
62
(
2016
)
6
,
pp. 1719-1733
Persistent link: https://www.econbiz.de/10011502604
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