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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
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Consumer behaviour
Marktforschung
49
Market research
13
Theorie
7
Theory
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Verbraucher
7
Marketing management
5
Marketingmanagement
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Markenartikel
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Innovation
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hierarchical Bayes
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Absatz
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Absatzpolitik
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Advertising
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Advertising effects
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Automotive industry
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Befragung
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Betriebsführung
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Betriebswirtschaftliche Verfahrensforschung
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Beziehungsmarketing
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Brand
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Competition
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Bradlow, Eric T.
1
Choe, Chongwoo
1
Cong, Jiajia
1
Feit, Elea McDonnell
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Jagabathula, Srikanth
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
63
Journal of business research : JBR
33
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Journal of retailing and consumer services
15
International journal of market research
14
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
SpringerLink / Bücher
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
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1
A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth
;
Vulcano, Gustavo
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645
Saved in:
2
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
3
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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