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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Germany"
~subject:"Theorie"
~subject:"Werbung"
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Consumer behaviour
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Choe, Chongwoo
2
Dukes, Anthony
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Hosanagar, Kartik
2
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Rao, Vithala R.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
175
SpringerLink / Bücher
161
International journal of advertising : the review of marketing communications
125
NBER working paper series
115
Working paper / National Bureau of Economic Research, Inc.
109
Journal of retailing and consumer services
106
NBER Working Paper
100
Journal of marketing communications
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Discussion paper / Centre for Economic Policy Research
89
Europäische Hochschulschriften / 5
85
Gabler Edition Wissenschaft
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78
International journal of advertising : the quarterly review of marketing communications
74
International journal of industrial organization
67
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66
CESifo working papers
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Economics letters
65
Journal of economic psychology : research in economic psychology and behavioral economics
64
Psychology & marketing
62
Journal of economic behavior & organization : JEBO
59
Discussion paper series / IZA
55
Journal of advertising
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of promotion management : innovations in planning and applied research
51
Marketing : ZFP ; journal of research and management
51
Research
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of promotion management : JPM
49
International journal of consumer studies
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Discussion paper
46
Journal of marketing research : JMR
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International journal of internet marketing and advertising : IJIMA
43
Marketing letters : a journal of research in marketing
43
Springer eBook Collection / Business and Economics
43
The American economic review
43
Discussion paper / Tinbergen Institute
42
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
95
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1
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
2
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
3
Making sense of (ultra) low-cost flights vertical differentiation in two-sided markets
Serio, Luigi
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 401-420
Persistent link: https://www.econbiz.de/10011819591
Saved in:
4
Dynamic learning and pricing with model misspecification
Nambiar, Mila
;
Simchi-Levi, David
;
Wang, He
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 4980-5000
Persistent link: https://www.econbiz.de/10012125854
Saved in:
5
A research framework for business models : what is common among fast
fashion
, e-tailing, and ride sharing?
Cachon, Gérard
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1172-1192
Persistent link: https://www.econbiz.de/10012234565
Saved in:
6
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
7
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Saved in:
8
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
9
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
10
Breeding competitive strategies
Midgley, David F.
- In:
Management science : journal of the Institute for …
43
(
1997
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10001216569
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