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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbung"
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Werbung
Consumer behaviour
333
Konsumentenverhalten
333
Theorie
81
Theory
81
Preismanagement
73
Pricing strategy
73
Online retailing
43
Online-Handel
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32
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Präferenztheorie
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Athey, Susan
1
Bradlow, Eric T.
1
Calvano, Emilio
1
Chiou, Lesley
1
D'Annunzio, Anna
1
Dukes, Anthony
1
Feit, Elea McDonnell
1
Fong, Nathan M.
1
Gans, Joshua
1
Ghose, Anindya
1
Grewal, Rajdeep
1
Hosanagar, Kartik
1
Jeziorski, Przemysław
1
Krämer, Jan
1
Kumar, Anuj
1
Lee, Dokyun
1
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1
Li, Shanjun
1
Liu, Qihong
1
Liu, Siyuan
1
Liu, Yan
1
Moorthy, Sridhar
1
Nair, Harikesh
1
Pennesi, Daniele
1
Piccolo, Salvatore
1
Russo, Antonio
1
Schnurr, Daniel
1
Shankar, Venkatesh
1
Siddarth, S.
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Silva-Risso, Jorge M.
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Sun, Qi
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Tan, Yinliang
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Tedeschi, Piero
1
Tucker, Catherine
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Ursino, Giovanni
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Wilbur, Kenneth C.
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Wohlfarth, Michael
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Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
97
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
16
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1
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
2
The dynamic impact of product-harm crises on
brand
preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
3
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
4
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
5
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
6
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
7
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
8
Deceptive advertising with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1291-1310
Persistent link: https://www.econbiz.de/10011847230
Saved in:
9
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
10
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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