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Valuation of new trademarks
Hsu, Po-Hsuan; Li, Dongmei; Li, Qin; Teoh, Siew Hong; … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 257-279
Persistent link: https://www.econbiz.de/10012821140
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Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H. - In: Management science : journal of the Institute for … 34 (1988) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
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An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1978) 7, pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P. - In: Management science : journal of the Institute for … 25 (1979) 10, pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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A parsimonious description of the Hendry system
Kalwani, Manohar U.; Morrison, Donald G. - In: Management science : journal of the Institute for … 23 (1977) 5, pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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Brand switching and mathematical programming in market expansion
Hartung, Philip H.; Fisher, James L. - In: Management science : journal of the Institute for … 11 (1965) 10, pp. B-231-B-243
Persistent link: https://www.econbiz.de/10002829955
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Theory and application of an estimation model for time series with nonstationary means
Hinich, Melvin; Farley, John U. - In: Management science : journal of the Institute for … 12 (1966) 9, pp. 648-658
Persistent link: https://www.econbiz.de/10002843530