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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie; Jacobson, Robert - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
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The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.; Erickson, Gary; Jacobson, Robert - In: Management science : journal of the Institute for … 49 (2003) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10006084826