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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marktforschung
49
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31
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22
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17
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13
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11
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Morrison, Donald G.
4
Hauser, John R.
3
Rao, Ambar G.
3
Zufryden, Fred S.
3
Charnes, A.
2
Choi, Seung-chan
2
Cooper, Lee G.
2
Cooper, W. W.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Farley, John U.
2
Harker, Patrick T.
2
Jeuland, Abel P.
2
King, William R.
2
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2
Rao, Vithala R.
2
Roberts, John H.
2
Srinivasan, V.
2
Urban, Glen L.
2
Bacchiega, Emanuele
1
Baker, Kenneth R.
1
Bar, Ron N.
1
Barry, Christopher B.
1
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1
Becwith, Neil E.
1
Blin, Jean-Marie
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Bradlow, Eric T.
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Colombo, Richard A.
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1
Cong, Jiajia
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
436
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
European journal of marketing : EJM
96
Journal of retailing
93
Psychology & marketing
92
Qualitative market research : an international journal
92
Marketing : ZFP ; journal of research and management
90
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing letters : a journal of research in marketing
86
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Journal of marketing management : MM
73
Esomar congress
69
International journal of market research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
Marketing intelligence & planning
57
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
European marketing research review
51
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ECONIS (ZBW)
76
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1
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
2
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
3
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
5
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Saved in:
6
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
Saved in:
7
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.
- In:
Management science : journal of the Institute for …
40
(
1994
)
10
,
pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
Saved in:
8
Breeding competitive strategies
Midgley, David F.
- In:
Management science : journal of the Institute for …
43
(
1997
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10001216569
Saved in:
9
Brand
extensions : when to use them
Sullivan, Mary W.
- In:
Management science : journal of the Institute for …
38
(
1992
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
Saved in:
10
Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S.
(
contributor
)
- In:
Management science : journal of the Institute for …
38
(
1992
)
10
,
pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
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