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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
362
Industrial marketing management : the international journal for industrial and high-tech firms
257
SpringerLink / Bücher
222
Journal of strategic marketing
194
International journal of production research
165
International journal of product development : IJPD
161
Europäische Hochschulschriften / 5
158
European journal of marketing : EJM
146
Journal of marketing
139
Journal of marketing management : MM
131
Journal of the Academy of Marketing Science
122
Journal of marketing communications
110
The journal of business & industrial marketing
108
Journal of retailing and consumer services
100
Marketing intelligence & planning
92
Gabler Edition Wissenschaft
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
International journal of production economics
86
Springer eBook Collection
77
The journal of brand management : an international journal
74
European Journal of Marketing
72
Marketing Intelligence & Planning
69
Journal of marketing research : JMR
66
The journal of product innovation management : an international publication of the Product Development & Management Association
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Business horizons
59
Lehrbuch
59
Psychology & marketing
59
IEEE transactions on engineering management : EM
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
The journal of product & brand management
54
Faculty & research / Insead : working paper series
53
Harvard business review : HBR
53
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
53
International journal of technology marketing : IJTMkt
50
Journal of business economics : JBE
50
The marketing review
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of advertising research
49
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ECONIS (ZBW)
111
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1
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
2
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Saved in:
3
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
4
The potential of servicizing as a green business model
Agrawal, Vishal V.
;
Bellos, Ioannis
- In:
Management science : journal of the Institute for …
63
(
2017
)
5
,
pp. 1545-1562
Persistent link: https://www.econbiz.de/10011684786
Saved in:
5
Social learning and the design of new experience goods
Feldman, Pnina
;
Papanastasiou, Yiangos
;
Segev, Ella
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1502-1519
Persistent link: https://www.econbiz.de/10012022637
Saved in:
6
User-generated content and competing firms’ product design
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Management science : journal of the Institute for …
64
(
2018
)
10
,
pp. 4608-4628
Persistent link: https://www.econbiz.de/10011932609
Saved in:
7
3D printing and product assortment strategy
Dong, Lingxiu
;
Shi, Duo
;
Zhang, Fuqiang
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5724-5744
Persistent link: https://www.econbiz.de/10013371048
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8
Innovation contests, open innovation, and multiagent problem solving
Terwiesch, Christian
;
Xu, Yi
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1529-1543
Persistent link: https://www.econbiz.de/10003766660
Saved in:
9
Optimizing product line designs : efficient methods and comparisons
Belloni, Alexandre
;
Freund, Robert
;
Selove, Matthew
; …
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1544-1552
Persistent link: https://www.econbiz.de/10003766666
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10
Quality improvement incentives and prodcut recall cost sharing contracts
Chao, Gary H.
;
Iravani, Seyed M. R.
;
Savaskan, R. Canan
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1122-1138
Persistent link: https://www.econbiz.de/10003864219
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