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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Hess, James D.
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Chhajed, Dilip
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Chiang, Wei-yu Kevin
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Lucas, Marilyn L.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Marketing Science
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Marketing letters : a journal of research in marketing
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HEC Paris research paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Some perspectives on the modern theory of the firm
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Special Issue on Marketing and Operations Management Interfaces and Coordination - Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research a...
Hess, James D.
;
Lucas, Marilyn L.
- In:
Management science : journal of the Institute for …
50
(
2004
)
4
,
pp. 521-526
Persistent link: https://www.econbiz.de/10006081035
Saved in:
2
Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
Chiang, Wei-yu Kevin
;
Chhajed, Dilip
;
Hess, James D.
- In:
Management science : journal of the Institute for …
49
(
2003
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10006084859
Saved in:
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