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Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn; Hui, Kai-Lung; Lee, Sang-Yong T.; Png, Ivan - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Inventory management with advance demand information and flexible delivery
Wang, Tong; Toktay, Beril L. - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
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Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram; Bhardwaj, Pradeep - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Is IT enough? : evidence from a natural experiment in India's agriculture markets
Parker, Chris; Ramdas, Kamalini; Savva, Nicos - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2481-2503
Persistent link: https://www.econbiz.de/10011577126
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Segmentation of spatially dependent geographical units : model and application
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
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Industry networks and the geography of firm behavior
Grieser, William; Lesage, James P.; Zekhnini, Morad - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6163-6183
Persistent link: https://www.econbiz.de/10013372934
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Learning, forgetting, and sales
Villas-Boas, Sofia; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 54 (2008) 11, pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641