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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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A comparison of optimal and adaptive decision mechanisms in an organizational setting
Neave, Edwin H.; Petersen, Edward R. - In: Management science : journal of the Institute for … 26 (1980) 8, pp. 810-822
Persistent link: https://www.econbiz.de/10002565120
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The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853
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Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair; Thompson, Gerald L. - In: Management science : journal of the Institute for … 29 (1983) 9, pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
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The strategic role of information on the demand function in an oligopolistic market
Ponssard, Jean-Pierre - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10002665823
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The Red Queen, success bias, and organizational inertia
Barnett, William P.; Pontikes, Elizabeth G. - In: Management science : journal of the Institute for … 54 (2008) 7, pp. 1237-1251
Persistent link: https://www.econbiz.de/10003754765
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Remanufacturing as a marketing strategy
Atasu, Atalay; Sárváry, Miklós; Van Wassenhove, Luk N. - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1731-1746
Persistent link: https://www.econbiz.de/10003776063
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Price-dependent profit sharing as a channel coordination device
Foros, Øystein; Hagen, Kåre Petter; Kind, Hans Jarle - In: Management science : journal of the Institute for … 55 (2009) 8, pp. 1280-1291
Persistent link: https://www.econbiz.de/10003885374
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Arms race or détente? : how interfirm alliance announcements change the stock market valuation of rivals
Oxley, Joanne E.; Sampson, Rachelle C.; Silverman, Brian S. - In: Management science : journal of the Institute for … 55 (2009) 8, pp. 1321-1337
Persistent link: https://www.econbiz.de/10003885389
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Battle of the retail channels : how product selection and geography drive cross-channel competition
Brynjolfsson, Erik; Hu, Yu Jeffrey; Rahman, Mohammad S. - In: Management science : journal of the Institute for … 55 (2009) 11, pp. 1755-1765
Persistent link: https://www.econbiz.de/10003909185