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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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A comparison of optimal and adaptive decision mechanisms in an organizational setting
Neave, Edwin H.; Petersen, Edward R. - In: Management science : journal of the Institute for … 26 (1980) 8, pp. 810-822
Persistent link: https://www.econbiz.de/10002565120
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The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853
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Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair; Thompson, Gerald L. - In: Management science : journal of the Institute for … 29 (1983) 9, pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
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The strategic role of information on the demand function in an oligopolistic market
Ponssard, Jean-Pierre - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10002665823
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Adaptive smoothing using evolutionary spectra
Rao, Ambar G.; Shapiro, Arthur - In: Management science : journal of the Institute for … 17 (1970) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10002682313
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A comparison of short and madium range statistical forecasting methods
Kirby, Robert M. - In: Management science : journal of the Institute for … 13 (1966) 4, pp. B202-B210
Persistent link: https://www.econbiz.de/10002217962
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Stochastic horizons for the aggregate planning problem
Kleindorfer, Paul R.; Kunreuther, Howard - In: Management science : journal of the Institute for … 24 (1978) 5, pp. 485-497
Persistent link: https://www.econbiz.de/10002224212
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Forecasting and planning : an evaluation
Hogarth, Robin M.; Makridakis, Spyros - In: Management science : journal of the Institute for … 27 (1981) 2, pp. 115-138
Persistent link: https://www.econbiz.de/10002857930
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Some observations on adaptive forecasting
Theil, Henri; Wage, S. - In: Management science : journal of the Institute for … 10 (1964) 2, pp. 198-206
Persistent link: https://www.econbiz.de/10002902948