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Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F. - In: Management science : journal of the Institute for … 11 (1965) 4, pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979
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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter - In: Management science : journal of the Institute for … 28 (1982) 11, pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Winer, Russell S. - In: Management science : journal of the Institute for … 26 (1980) 5, pp. 471-482
Persistent link: https://www.econbiz.de/10003021497
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Linear programming models for production-advertising decisions
Thomas, Joseph - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B474-B484
Persistent link: https://www.econbiz.de/10002914853
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A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
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An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J. - In: Management science : journal of the Institute for … 20 (1976) 6, pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
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Prospects for the management sciences in advertising
Lipstein, Benjamin - In: Management science : journal of the Institute for … 13 (1966) 2, pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
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Optimal advertising with stochastic demand
Monahan, George E. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 106-117
Persistent link: https://www.econbiz.de/10002510626
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An empirical analysis of the optimal advertising policy
Horsky, Dan - In: Management science : journal of the Institute for … 23 (1977) 10, pp. 1037-1049
Persistent link: https://www.econbiz.de/10002968185