Narrow search
Showing 1 - 10 of 19
Cover Image
Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair; Thompson, Gerald L. - In: Management science : journal of the Institute for … 29 (1983) 9, pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
Cover Image
A comparison of optimal and adaptive decision mechanisms in an organizational setting
Neave, Edwin H.; Petersen, Edward R. - In: Management science : journal of the Institute for … 26 (1980) 8, pp. 810-822
Persistent link: https://www.econbiz.de/10002565120
Cover Image
The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853
Cover Image
The strategic role of information on the demand function in an oligopolistic market
Ponssard, Jean-Pierre - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10002665823
Cover Image
Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F. - In: Management science : journal of the Institute for … 11 (1965) 4, pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979
Cover Image
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter - In: Management science : journal of the Institute for … 28 (1982) 11, pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
Cover Image
Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Winer, Russell S. - In: Management science : journal of the Institute for … 26 (1980) 5, pp. 471-482
Persistent link: https://www.econbiz.de/10003021497
Cover Image
Linear programming models for production-advertising decisions
Thomas, Joseph - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B474-B484
Persistent link: https://www.econbiz.de/10002914853
Cover Image
A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
Cover Image
An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J. - In: Management science : journal of the Institute for … 20 (1976) 6, pp. 938-947
Persistent link: https://www.econbiz.de/10002609805