//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Allocating ad budgets geograph...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
4
Consumer behaviour
2
Konsumentenverhalten
2
Agent-based modeling
1
Agentenbasierte Modellierung
1
Automotive industry
1
Bayesian methods
1
Betriebswirtschaftliche Entscheidungen
1
Brand
1
Capital goods
1
Cluster analysis
1
Clusteranalyse
1
Customer integration
1
Dynamic programming
1
Dynamische Optimierung
1
E-commerce
1
Electronic Commerce
1
Internet marketing
1
Investitionsgüter
1
Kfz-Industrie
1
Kundenintegration
1
Markenartikel
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Online-Marketing
1
Produktgestaltung
1
Switching behaviour
1
Theorie
1
Theory
1
Website
1
Wechselverhalten
1
automated marketing
1
clickstream analysis
1
dynamic programming
1
optimization
1
switching costs
1
website design
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Undetermined
2
Author
All
Urban, Glen L.
7
Hauser, John R.
2
Roberts, John H.
2
Hippel, Eric von
1
Liberali, Guilherme
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
MIT sloan management review
7
Journal of marketing research : JMR
6
Management Science
6
Journal of marketing
5
Marketing Science
5
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Operations research
2
Prentice-Hall international series in management
2
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
2
Corporate strategy and product innovation
1
Does marketing need reform? : fresh perspectives on the future
1
Industrial management review : IMR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
1
MIT Sloan School of Management - News and Publications
1
Management Science ; 34 (1988) 5, S. 569-82
1
Marketingentscheidungen
1
NBER Working Paper
1
New-product forecasting : models and applications
1
Operations research, Management science : OR MS ; the international literature digest
1
Profiles in operations research : pioneers and innovators
1
Review of industrial organization : RIO
1
The American economic review
1
The Economics of New Goods
1
The Jossey-Bass business & management series
1
The MIT Press Ser.
1
The digital business ecosystem
1
The economics of new goods : [contains revised versions of the papers and discussion presented at the Conference on Research in Income and Wealth entitled New Products : history, theory, methodology, and applications, held in Williamsburg, Virginia, on 29-30 April 1994]
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A new product analysis and decision model
Urban, Glen L.
- In:
Management science : journal of the Institute for …
14
(
1968
)
8
,
pp. 490-517
Persistent link: https://www.econbiz.de/10002943410
Saved in:
2
Perceptor : a model for product positioning
Urban, Glen L.
- In:
Management science : journal of the Institute for …
21
(
1975
)
8
,
pp. 858-871
Persistent link: https://www.econbiz.de/10002943411
Saved in:
3
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
4
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
5
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
6
Lead user analyses for the development of new industrial products
Urban, Glen L.
- In:
Management science : journal of the Institute for …
34
(
1988
)
5
,
pp. 569-582
Persistent link: https://www.econbiz.de/10001060485
Saved in:
7
Market share rewards to pioneering brands : an empir. analysis and strategic implications
Urban, Glen L.
(
contributor
)
- In:
Management science : journal of the Institute for …
32
(
1986
)
6
,
pp. 645-659
Persistent link: https://www.econbiz.de/10001017822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->