Narrow search
Showing 1 - 4 of 4
Cover Image
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J. - In: Management science : journal of the Institute for … 34 (1988) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
Cover Image
Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note
Jarrar, Ramia; Martín-Herrán, Guiomar; Zaccour, Georges - In: Management science : journal of the Institute for … 50 (2004) 7, pp. 995
Persistent link: https://www.econbiz.de/10007787534
Cover Image
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Cover Image
A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
Breton, Michle; Jarrar, Ramla; Zaccour, Georges - In: Management science : journal of the Institute for … 52 (2006) 5, pp. 804
Persistent link: https://www.econbiz.de/10007224946