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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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DEMON: decision mapping via optimum go-no networks : a model for matketing new products
Charnes, A. (contributor) - In: Management science : journal of the Institute for … 12 (1966) 11, pp. 865-885
Persistent link: https://www.econbiz.de/10003523689
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Profit maximizing perceptual positions: an integrated theory for the selection of product features and price
Hauser, John R.; Simmie, Patricia - In: Management science : journal of the Institute for … 27 (1981) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10003573143
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Effectiveness of nominal and interacting group decision processes for integrating R & D and marketing
Souder, William E. - In: Management science : journal of the Institute for … 23 (1977) 6, pp. 595-605
Persistent link: https://www.econbiz.de/10003683113
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A multi product joint ordering model with dependent setup cost
Chern, Chung-mei Ho - In: Management science : journal of the Institute for … 20 (1974) 7, pp. 1081-1091
Persistent link: https://www.econbiz.de/10001995684
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After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold; Lofaso, Anthony J. - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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Management science in marketing: status and prospects
Anshen, Melvin - In: Management science : journal of the Institute for … 2 (1956), pp. 222-231
Persistent link: https://www.econbiz.de/10003470921
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Assesing the impact of market disturbances using intervention analysis
Wichern, Dean W.; Jones, Richard H. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 329-337
Persistent link: https://www.econbiz.de/10003592405
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257
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Marketing applications of the analytic hierarchy process
Wind, Yoram; Saaty, Thomas L. - In: Management science : journal of the Institute for … 26 (1980) 7, pp. 641-658
Persistent link: https://www.econbiz.de/10003667404