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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
210
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
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Jahrbuch der Absatz- und Verbrauchsforschung
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SpringerLink / Bücher
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European journal of operational research : EJOR
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European journal of marketing : EJM
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The American economic review
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Journal of retailing
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Journal of promotion management : innovations in planning and applied research
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Economics letters
60
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
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Europäische Hochschulschriften / 5
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing : ZFP ; journal of research and management
58
International journal of industrial organization
56
NBER Working Paper
55
Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Health marketing quarterly
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Esomar congress
47
Markenartikel : das Magazin für Markenführung
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Journal of current issues and research in advertising
45
Business horizons
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
113
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1
After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold
;
Lofaso, Anthony J.
- In:
Management science : journal of the Institute for …
29
(
1983
)
11
,
pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
Saved in:
2
The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
)
10
,
pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
Saved in:
3
The bargain value model and a comparison of managerial implications with the linear learning model
Keon, John W.
- In:
Management science : journal of the Institute for …
26
(
1980
)
11
,
pp. 1117-1130
Persistent link: https://www.econbiz.de/10003600847
Saved in:
4
Survival versus consumption
Shepard, Donald S.
;
Zeckhauser, Richard J.
- In:
Management science : journal of the Institute for …
30
(
1984
)
4
,
pp. 423-439
Persistent link: https://www.econbiz.de/10003679484
Saved in:
5
Expected-utility-maximizing price search with learning
Harstad, Ronald M.
;
Postlewaite, Andrew
- In:
Management science : journal of the Institute for …
27
(
1981
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10003572077
Saved in:
6
Risk attitude and time preference in health
Gafni, Amiram
;
Torrance, George W.
- In:
Management science : journal of the Institute for …
30
(
1984
)
4
,
pp. 440-451
Persistent link: https://www.econbiz.de/10003555967
Saved in:
7
A longitudinal model to decompose the effects of an advertising stimulus on family consumption
Winer, Russell S.
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10003021502
Saved in:
8
Marketing management models
Montgomery, David B.
(
contributor
)
- In:
Management science : journal of the Institute for …
18
(
1971
)
45
,
pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
Saved in:
9
Analysis of implied risk-taking behavior under a goal-based incentive scheme
Itami, Hiroyuki
- In:
Management science : journal of the Institute for …
23
(
1976
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10003595374
Saved in:
10
A parametric representation of additive value functions
Keelin, Thomas W.
- In:
Management science : journal of the Institute for …
27
(
1981
)
10
,
pp. 1200-1208
Persistent link: https://www.econbiz.de/10003599890
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