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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marktforschung
49
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
385
Journal of marketing
180
Overseas business reports : OBR
155
Journal of business research : JBR
132
Jahrbuch der Absatz- und Verbrauchsforschung
131
International journal of market research : JMRS ; the journal of the Market Research Society
101
SpringerLink / Bücher
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Esomar congress
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Marketing : ZFP ; journal of research and management
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Europäische Hochschulschriften / 5
58
Journal of retailing
58
European marketing research review
54
Journal of business economics : JBE
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
39
Harvard business review : HBR
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
The American economic review
36
Journal of the Market Research Society : JMRS
35
The journal of business : B
35
Business horizons
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
30
Handbuch der Marktforschung
30
Springer eBook Collection
30
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
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ECONIS (ZBW)
58
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1
After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold
;
Lofaso, Anthony J.
- In:
Management science : journal of the Institute for …
29
(
1983
)
11
,
pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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2
The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
)
10
,
pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
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3
Analysis of implied risk-taking behavior under a goal-based incentive scheme
Itami, Hiroyuki
- In:
Management science : journal of the Institute for …
23
(
1976
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10003595374
Saved in:
4
A parametric representation of additive value functions
Keelin, Thomas W.
- In:
Management science : journal of the Institute for …
27
(
1981
)
10
,
pp. 1200-1208
Persistent link: https://www.econbiz.de/10003599890
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5
The bargain value model and a comparison of managerial implications with the linear learning model
Keon, John W.
- In:
Management science : journal of the Institute for …
26
(
1980
)
11
,
pp. 1117-1130
Persistent link: https://www.econbiz.de/10003600847
Saved in:
6
Survival versus consumption
Shepard, Donald S.
;
Zeckhauser, Richard J.
- In:
Management science : journal of the Institute for …
30
(
1984
)
4
,
pp. 423-439
Persistent link: https://www.econbiz.de/10003679484
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7
Managerial risk preferences for belowtarget returns
Laughhunn, Dan J.
;
Payne, John W.
;
Crum, Roy
- In:
Management science : journal of the Institute for …
26
(
1980
)
12
,
pp. 1238-1249
Persistent link: https://www.econbiz.de/10003520266
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8
Expected-utility-maximizing price search with learning
Harstad, Ronald M.
;
Postlewaite, Andrew
- In:
Management science : journal of the Institute for …
27
(
1981
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10003572077
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9
Risk attitude and time preference in health
Gafni, Amiram
;
Torrance, George W.
- In:
Management science : journal of the Institute for …
30
(
1984
)
4
,
pp. 440-451
Persistent link: https://www.econbiz.de/10003555967
Saved in:
10
A system of promotional models
Rao, Ambar G.
;
Lilien, Gary
- In:
Management science : journal of the Institute for …
19
(
1972
)
2
,
pp. 152-160
Persistent link: https://www.econbiz.de/10002682413
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