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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
60
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44
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
1,709
Journal of business research : JBR
1,346
European Journal of Marketing
635
The journal of brand management : an international journal
589
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
563
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Journal of retailing and consumer services
380
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
330
Marketing Intelligence & Planning
310
Journal of marketing management : MM
308
Journal of the Academy of Marketing Science
278
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Springer eBook Collection / Business and Economics
257
Journal of marketing
244
Marketing intelligence & planning
242
Harvard business review : HBR
240
Journal of marketing communications
237
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
215
Business horizons
214
Journal of Food Distribution Research
208
Lehrbuch
195
Journal of Product & Brand Management
194
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
193
Marketing theory
191
International journal of hospitality management
190
Journal of business strategy
189
Journal of Communication Management
186
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
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ECONIS (ZBW)
236
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1
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236
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1
How point-of-sale
marketing
mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
2
A model of product line
marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
3
Brand spillover as a
marketing
strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
4
Closing the productivity gap : improving worker productivity through public relative performance feedback and validation of best practices
Song, Hummy
;
Tucker, Anita L.
;
Murrell, Karen L.
; …
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2628-2649
Persistent link: https://www.econbiz.de/10011878986
Saved in:
5
Prepurchase information acquisition and credible advertising
Gardete, Pedro M.
;
Guo, Liang
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024
Saved in:
6
Voluntary precision disclosure and endogenous market feedback
Schneemeier, Jan
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5618-5637
Persistent link: https://www.econbiz.de/10014392958
Saved in:
7
Strategic reviews
Mostagir, Mohamed
;
Siderius, James
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 904-921
Persistent link: https://www.econbiz.de/10014295171
Saved in:
8
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
9
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
10
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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