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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Chang, Dae Ryun
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Kim, Namwoon
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
4
Far Eastern economic review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of Business Research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Handbook on brand and experience management
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International sports marketing : principles and perspectives
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Psychology & Marketing
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Research Papers / Graduate School of Business, Stanford University
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Research paper series / Stanford Graduate School of Business
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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
- In:
Management science : journal of the Institute for …
51
(
2005
)
9
,
pp. 1433
Persistent link: https://www.econbiz.de/10006077133
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2
Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon
;
Chang, Dae Ryun
;
Shocker, Allan D.
- In:
Management science : journal of the Institute for …
46
(
2000
)
4
,
pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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