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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
481
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Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
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Journal of retailing and consumer services
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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SpringerLink / Bücher
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Psychology & marketing
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Journal of promotion management : JPM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
International journal of hospitality management
129
Journal of promotion management : innovations in planning and applied research
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism management : research, policies, practice
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International journal of electronic marketing and retailing : IJEMR
100
Springer eBook Collection
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Information systems research : ISR
87
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Journal of internet commerce
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of marketing
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Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Young consumers : insight and ideas for responsible marketers
72
Cogent business & management
71
Journal of marketing management : MM
71
Electronic commerce research
70
Journal of travel and tourism marketing
69
Health marketing quarterly
67
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
98
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1
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
2
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
4
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
6
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
7
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
8
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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