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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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When should control be shared?
Milgrom, Eva M. Meyersson; Milgrom, Paul; Singh, Ravi - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 404-418
Persistent link: https://www.econbiz.de/10014289637
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A multi product joint ordering model with dependent setup cost
Chern, Chung-mei Ho - In: Management science : journal of the Institute for … 20 (1974) 7, pp. 1081-1091
Persistent link: https://www.econbiz.de/10001995684
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After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold; Lofaso, Anthony J. - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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Management science in marketing: status and prospects
Anshen, Melvin - In: Management science : journal of the Institute for … 2 (1956), pp. 222-231
Persistent link: https://www.econbiz.de/10003470921
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Assesing the impact of market disturbances using intervention analysis
Wichern, Dean W.; Jones, Richard H. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 329-337
Persistent link: https://www.econbiz.de/10003592405
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257
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Marketing applications of the analytic hierarchy process
Wind, Yoram; Saaty, Thomas L. - In: Management science : journal of the Institute for … 26 (1980) 7, pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
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An experimental study of the impact of judgment-based marketing models
MacIntyre, Shelby H. - In: Management science : journal of the Institute for … 28 (1982) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003622377
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Allocating selling effort via dynamic programming
Beswick, Charles A. - In: Management science : journal of the Institute for … 23 (1977) 7, pp. 667-678
Persistent link: https://www.econbiz.de/10003491760