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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
255
International journal of advertising : the review of marketing communications
242
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of business research : JBR
183
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
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Marketing science
112
Journal of promotion management : JPM
88
Journal of marketing
74
Journal of historical research in marketing
73
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
European journal of marketing : EJM
67
Journal of marketing research : JMR
67
Journal of current issues and research in advertising : JCIRA
66
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Psychology & marketing
58
Journal of current issues and research in advertising
57
Health marketing quarterly
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
SpringerLink / Bücher
52
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
40
Markenartikel : das Magazin für Markenführung
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Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
CESifo working papers
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ECONIS (ZBW)
85
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1
Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet
(
contributor
)
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
Saved in:
2
An analysis of optimal advertising under uncertainty
Nguyen, Dung
- In:
Management science : journal of the Institute for …
31
(
1985
)
5
,
pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
Saved in:
3
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
4
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
5
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J.
- In:
Management science : journal of the Institute for …
34
(
1988
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
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6
Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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7
An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
Saved in:
8
The rise of management science in adverrtising
Cohen, Stanley I.
- In:
Management science : journal of the Institute for …
13
(
1966
)
2
,
pp. B-10-B-28
Persistent link: https://www.econbiz.de/10002008783
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9
A longitudinal model to decompose the effects of an advertising stimulus on family consumption
Winer, Russell S.
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10003021502
Saved in:
10
Information retrieval for media planning
Kwerel, Seymour M.
- In:
Management science : journal of the Institute for …
15
(
1968
)
4
,
pp. B137-B160
Persistent link: https://www.econbiz.de/10002343271
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