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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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An empirical analysis of scarcity strategies in the automobile industry
Balachander, Subramanian; Liu, Yan; Stock, Axel - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1623-1637
Persistent link: https://www.econbiz.de/10003908966
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Socially beneficial rationality : the value of strategic farmers, social entrepreneurs, and for-profit firms in crop planting decisions
Hu, Ming; Liu, Yan; Wang, Wenbin - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3654-3672
Persistent link: https://www.econbiz.de/10012062740
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An Empirical Analysis of Scarcity Strategies in the Automobile Industry
Balachander, Subramanian; Liu, Yan; Stock, Axel - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1623-1637
Persistent link: https://www.econbiz.de/10008316278
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Managerial regret and inventory pricing
Li, Meng; Liu, Yan - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4398-4414
Persistent link: https://www.econbiz.de/10013369071