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A structural model of correlated learning and late-mover advantages : the case of statins
Ching, Andrew; Lim, Hyunwoo - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1095-1123
Persistent link: https://www.econbiz.de/10012234555
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Bayesian sequential learning for clinical trials of multiple correlated medical interventions
Chick, Stephen E.; Gans, Noah; Yapar, Özge - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 4919-4938
Persistent link: https://www.econbiz.de/10013369238
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Value-based clinical trials : selecting recruitment rates and trial lengths in different regulatory contexts
Alban, Andres; Chick, Stephen E.; Forster, Martin - In: Management science : journal of the Institute for … 69 (2023) 6, pp. 3516-3535
Persistent link: https://www.econbiz.de/10014305734
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Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
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How do sales efforts pay off? : dynamic panel data analysis in the Nerlove-Arrow framework
Chung, Doug J.; Kim, Byungyeon; Park, Byoung Gun - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5197-5218
Persistent link: https://www.econbiz.de/10012125951
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Rival signals and project selection : insights from the drug development process
Markou, Panos; Kavadias, Stylianos; Oraiopoulos, Nektarios - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5298-5315
Persistent link: https://www.econbiz.de/10014392911
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Strategic management of R&D pipelines with cospecialized investments and technology markets
Chan, Tat; Nickerson, Jack A.; Owan, Hideo - In: Management science : journal of the Institute for … 53 (2007) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10003468280
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A breath of fresh air? : firm type, scale, scope, and selection effects in drug development
Arora, Ashish; Gambardella, Alfonso; Magazzini, Laura; … - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1638-1653
Persistent link: https://www.econbiz.de/10003908978
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Valuing R&D projects in a portfolio : evidence from the pharmaceutical industry
Girotra, Karan; Terwiesch, Christian; Ulrich, Karl T. - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1452-1466
Persistent link: https://www.econbiz.de/10003563473
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Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram; Bhardwaj, Pradeep - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10003946184