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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.; Krieger, Abba M. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
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Marketing applications of the analytic hierarchy process
Wind, Yoram; Saaty, Thomas L. - In: Management science : journal of the Institute for … 26 (1980) 7, pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
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Ranking procedures and subjective probability distributions
Smith, Lee H.; Green, Paul E.; Morrison, Donald G. - In: Management science : journal of the Institute for … 14 (1967) 4, pp. B236-B249
Persistent link: https://www.econbiz.de/10002833091