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Improving penetration forecasts using social interactions data
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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How do firms become different? : a dynamic model
Selove, Matthew - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
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When Kerry met Sally : politics and perceptions in the demand for movies
Roos, Jason M. T.; Shachar, Ron - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1617-1631
Persistent link: https://www.econbiz.de/10010399513
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Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal; Kadiyali, Vrinda - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
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Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray; Seetharaman, Seethu - In: Management science : journal of the Institute for … 68 (2022) 3, pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
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When and why consumers "accidentally" endanger their products
Shani, Yaniv; Appel, Gil; Danziger, Shai; Shachar, Ron - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5757-5782
Persistent link: https://www.econbiz.de/10012391417
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A simple rule for pricing with limited knowledge of demand
Cohen, Maxime C.; Perakis, Georgia; Pindyck, Robert S. - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1608-1621
Persistent link: https://www.econbiz.de/10012506014
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
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Measuring benefits from new products in markets with information frictions
Morozov, Ilya - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 6988-7008
Persistent link: https://www.econbiz.de/10014435447