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Can losing lead to winning?
Berger, Jonah; Pope, Devin - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 817-827
Persistent link: https://www.econbiz.de/10009153918
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Can Losing Lead to Winning?
Berger, Jonah; Pope, Devin - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 817-828
Persistent link: https://www.econbiz.de/10009014351
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Effects of Color as an Executional Cue in Advertising: They're in the Shade
Gorn, Gerald J.; Chattopadhy, Amitava; Yi, Tracey; … - In: Management science : journal of the Institute for … 43 (1997) 10, pp. 1387-1400
Persistent link: https://www.econbiz.de/10006100258