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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
715
The journal of brand management : an international journal
360
The journal of product & brand management
311
Journal of retailing and consumer services
304
Journal of advertising research
284
Journal of marketing communications
262
International journal of advertising : the review of marketing communications
242
SpringerLink / Bücher
241
International journal of advertising : the quarterly review of marketing communications
228
Journal of advertising : official publication of the American Academy of Advertising
209
Corporate communications : an international journal
205
European Journal of Marketing
191
Psychology & marketing
191
European journal of marketing : EJM
188
Journal of advertising
187
Journal of Communication Management
183
Journal of Consumer Marketing
172
Journal of business ethics : JOBE
158
Journal of promotion management : JPM
145
Journal of communication management : an international journal
144
Journal of marketing
141
Asia Pacific journal of marketing and logistics
128
Tourism management : research, policies, practice
121
Journal of Product & Brand Management
120
Journal of promotion management : innovations in planning and applied research
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Journal of travel and tourism marketing
113
Marketing intelligence & planning
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of internet marketing and advertising : IJIMA
110
Journal of marketing research : JMR
110
Strategic Direction
105
Corporate Communications: An International Journal
103
International journal of hospitality management
102
Journal of international consumer marketing
100
Marketing letters : a journal of research in marketing
97
Journal of global marketing
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of marketing management : MM
90
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ECONIS (ZBW)
112
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1
Targeted
advertising
in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Prepurchase information acquisition and credible
advertising
Gardete, Pedro M.
;
Guo, Liang
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1696-1717
Persistent link: https://www.econbiz.de/10012506024
Saved in:
3
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
4
Shouting to be heard in
advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Saved in:
5
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
6
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
7
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
8
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
9
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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