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A dynamic model of player level-progression decisions in online gaming
Zhao, Yi; Yang, Sha; Shum, Matthew; Dutta, Shantanu - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
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A Simultaneous Model of Consumer Brand Choice and Negotiated Price
Chen, Yuxin; Yang, Sha; Zhao, Ying - In: Management science : journal of the Institute for … 54 (2008) 3, pp. 538-549
Persistent link: https://www.econbiz.de/10007918697
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian; Yang, Sha; Xu, Daniel Yi - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal; Kadiyali, Vrinda - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10008316279