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Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun; Zhang, Dennis J.; Zhang, Heng; Zhang, Renyu; … - In: Management science : journal of the Institute for … 69 (2023) 7, pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
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The impact of social nudges on user-generated content for social network platforms
Zeng, Zhiyu; Dai, Hengchen; Zhang, Dennis J.; Zhang, Heng; … - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5189-5208
Persistent link: https://www.econbiz.de/10014392902
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Position ranking and auctions for online marketplaces
Chu, Leon Yang; Nazerzadeh, Hamid; Zhang, Heng - In: Management science : journal of the Institute for … 66 (2020) 8, pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184