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The "I designed it myself" effect in mass customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Cover Image
The "I Designed It Myself" Effect in Mass Customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10008353373