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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,163
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
500
Journal of Consumer Marketing
492
Journal of advertising research
487
NBER Working Paper
449
European journal of marketing : EJM
420
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
Journal of marketing communications
389
The journal of brand management : an international journal
362
Journal of marketing
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Cogent business & management
347
Journal of marketing management : MM
344
Journal of international consumer marketing
338
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of travel and tourism marketing
332
Journal of business ethics : JBE
331
Journal of retailing
330
Tourism management : research, policies, practice
327
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Journal of the Academy of Marketing Science
311
International journal of advertising : the review of marketing communications
308
Journal of Islamic marketing
301
Journal of fashion marketing and management
298
Journal of Business Ethics
297
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ECONIS (ZBW)
417
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1
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
Saved in:
3
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
5
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
6
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
7
Advertiser prominence effects in search
advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
8
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
9
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
10
Measuring multichannel
advertising
response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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