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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
2
Effects of Color as an Executional Cue in Advertising: They're in the Shade
Gorn, Gerald J.
;
Chattopadhy, Amitava
;
Yi, Tracey
; …
- In:
Management science : journal of the Institute for …
43
(
1997
)
10
,
pp. 1387-1400
Persistent link: https://www.econbiz.de/10006100258
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