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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
15
MSI reports : working paper series
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
2
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
3
Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
52
(
2006
)
2
,
pp. 276-292
Persistent link: https://www.econbiz.de/10006075498
Saved in:
4
A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
Saved in:
5
The Effects of New Franchisor Partnering Strategies on Franchise System Size
Shane, Scott
;
Shankar, Venkatesh
;
Aravindakshan, Ashwin
- In:
Management science : journal of the Institute for …
52
(
2006
)
5
,
pp. 773-787
Persistent link: https://www.econbiz.de/10007224948
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