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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of hospitality management
863
International journal of consumer studies
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SpringerLink / Bücher
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing
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The journal of product & brand management
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The journal of brand management : an international journal
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Journal of Consumer Marketing
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Journal of marketing research : JMR
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Marketing intelligence & planning
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NBER Working Paper
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Economics Bulletin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of travel and tourism marketing
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The journal of services marketing
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Tourism management : research, policies, practice
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Journal of retailing
366
The service industries journal
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Marketing letters : a journal of research in marketing
344
Journal of international consumer marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
International journal of contemporary hospitality management
326
International journal of retail & distribution management
318
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ECONIS (ZBW)
411
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1
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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2
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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3
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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4
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
5
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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6
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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7
Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton
;
Boulu-Reshef, Béatrice
;
Pfeifer, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
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8
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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9
Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Bemmaor, Albert C.
;
Glady, Nicolas
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 1012-1021
Persistent link: https://www.econbiz.de/10009553483
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10
Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”
Adler, Jost
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1929-1930
Persistent link: https://www.econbiz.de/10014305186
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