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Testing the Statistical Significance of Linear Programming Estimators
Horsky, Dan; Nelson, Paul - In: Management science : journal of the Institute for … 52 (2006) 1, pp. 128-135
Persistent link: https://www.econbiz.de/10006075517
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An empirical analysis of the optimal advertising policy
Horsky, Dan - In: Management science : journal of the Institute for … 23 (1977) 10, pp. 1037-1049
Persistent link: https://www.econbiz.de/10002968185
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Estimation of atributte weights from preference comparisions
Horsky, Dan; Rao, M. R. - In: Management science : journal of the Institute for … 30 (1984) 7, pp. 801-822
Persistent link: https://www.econbiz.de/10003580894
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An approach to the optimal positioning of new product
Gavish, Bazalel; Horsky, Dan; Srikanth, Kizhanatham - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1277-1297
Persistent link: https://www.econbiz.de/10002415219
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Market share models as approximators of aggregated heterogeneous brand choice behavior
Givon, Moshe; Horsky, Dan - In: Management science : journal of the Institute for … 24 (1978), pp. 1404-1416
Persistent link: https://www.econbiz.de/10002479099