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Abenteuer Wirtschaft : 40 Fallstudien mit Lösungen
Dorsch, Monique - 2009 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014440665
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BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000885243
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An empirical study on marketing effectiveness : comparing Singapore, Australia and New Zealand
Schoch, Herbert Paul; Ghosh, B. C. - 1996
Persistent link: https://www.econbiz.de/10000934211
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Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J. (contributor) - 1992
Persistent link: https://www.econbiz.de/10000848318
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Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.; Devinney, Timothy Michael; Midgley, … - 1998
Persistent link: https://www.econbiz.de/10000983092
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Understanding institutional designs within marketing value chains
Carson, Stephen; Devinney, Timothy Michael; Dowling, … - 1998
Persistent link: https://www.econbiz.de/10000983094
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Marketing : Einführung in die marktorientierte Unternehmensführung
Koch, Jörg - 1999 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000683433
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Complementarities in performance between product innovation, marketing innovation and cooperation with clients
Rebane, Tanel - 2018
Persistent link: https://www.econbiz.de/10011924881
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Intellectual property and marketing
Philipson, Tomas J.; Lakdawalla, Darius - 2006
Persistent link: https://www.econbiz.de/10010434771
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Marketing : Grundlagen mit Fallstudien
Stender-Monhemius, Kerstin - 2002
Persistent link: https://www.econbiz.de/10001637497