All companies can benefit from a review of their aims and level of success. Collaboration with an independent outsider unfettered by historical prejudices and knowledge of constraints can provide a fresh viewpoint. The problem is that the reviewer must have not only sound knowledge of...

This paper analyses the activities that are taking place to introduce quality function deployment (QFD) into an original equipment manufacturer (OEM). QFD literature presents many different types of planning tools and techniques that can be used in product development but very few actually...